There comes a time when a sport needs to take a look at what it is doing if not it will lose out, this can never be truer than BDO and the women’s game.
In a sport that is on an equal playing field like darts, it was hard to fathom that the women were playing for a disgraceful £12,000 and only playing the first to 3 sets and 5 in the final was embarrassing for a world championship event.
Des Jacklin has flippantly addressed the media about the situation saying it will change but gave no definitive comments, he may as well hold off until the decision was made as to what was happening with the women’s game.
Well here is what’s happening with the women’s game it is growing and being more accepted around the world, as the likes of Mikuru Suzuki, Lisa Ashton, Anastasia Dobromyslova and Lorraine Winstanley to name a few. Start to become household names globally.
At the BDO World Championship first timer, Mikuru Suzuki won the women’s title emphatically 3-0 with an avg of 90 and a shot at a 9 darter and the fans warmed to her with her Baby Shark walk-on song, more fans got involved with her more than the men.
So what does the BDO have to do before the PDC take over the women’s game?
Firstly extend the World Championship matches to the same as the men and open up the field to more players 16 is not enough to promote the game. Of the 16 in the field there we only 2 qualifiers, if you promote yourself as the grassroots arm of the sport you need more than 2 qualifiers.
It needs to be more as the game can be played on equal footing as show by Lisa and Anastasia in the PDC World Championship. So open up more world qualifiers, get the field up to 40, with the sets the same as the men, being, 5, 7, 9, 11 and 13 as the tournament progresses, so that makes the tournament an 80 person field still 15 short of the PDC.
This would bring in extra revenue from advertising making the broadcasting more attractive, which then would in return help increase the prize money and then address the sponsorship of the tournament.
If you look at the PDC, like it or loathe it they have the largest betting agencies sponsor them so that is why the prize pool for 2019 is £ 14m.
With the women’s world champion on receiving £12,000 it was embarrassing, go do some work BDO and bring it straight up to £100,000 just like the men, this is a sport of genuine equality not like tennis.
Don’t increase the men’s in 2020 you have given them and the women an opportunity to chase the big money in the PDC, but you have to make your game more attractive.
Conclusion Women’s Darts
You only have one chance to get this right for the girls so don’t get it wrong, the PDC opened up two spots for women into the main draw of the William Hill World Championship both equitng themselves well and receiving £7,500 pounds hmmm that’s a huge difference. Do you think they will stop there with the women’s game, I think not.
You need to change if not it will be at your own peril, history doesn’t mean much in the world of the professional sport anymore, it is now TV rights and Sponsorship.